To promote the upcoming release of the highly anticipated game Watch Dogs, Ubisoft has launched an campaign site that perfectly ties in with the themes of the game while freaking people out about personal data.
The website Digital Shadows allows users to connect their Facebook accounts to display that everything you put online is available and through that data, algorithms can predict your interests, fantasies etc. Below is a video of YouTube vlogger Boogie29 giving the website a try. Unfortunately the website seems to block countries that are outside the US so I have not had the opportunity to try it on my own account.
Another great example of what online marketing can do.
It’s a natural instinct for the modern parent to take hundreds of photos of their child’s every moment. I find myself having this same desire with my little one in the hopes of capturing one of his simple, yet amazing milestones. But what is a parent to do with these precious images? Why share them with the world of course!
Yes, I’ve become one of those parents. My Facebook, Twitter, and Instagram accounts are filled with pictures of baby Reuben doing baby things. While I love sharing pictures of my little one on social media, apart of me holds back and asks the question, “how much baby picture sharing is too much?” Not all of my industry friends are parents and some don’t intend on having kids so I get that they might not be interested in the baby life. But the truth of the matter is, for the next few months the baby IS my whole life. It’s hard stealing time for myself to game, hangout with friends, even writing this blog is a challenge and I’m only getting it done during the baby’s nap time (he can wake up any moment, oh the suspense!!).
So what’s my final take on this topic? Well, I’ve decided to hold back on sharing every since photo moment and upload things that I feel are interesting to share (enter clone baby pic!). Also I’ve decided to post things for me, like blog posts, videos, and conversations I want to have with my online friends. This will help me maintain my identity as Renelly while adding the term mom to a list of who I am.
What are your thoughts on the sharing of baby pics?
My husband’s clone aka our baby
I’m a big fan of creative installations for products that make sense. This install for InFAMOUS: Second Son challenges people to insert their fingers into a machine for a chance to win a free copy of the game. This installation is a great example of a real life marketing tool that gets people talking and generating entertaining content. Do you think you’d be able to win game?
It’s now been 6 weeks since I’ve officially been a parent. This is a fact that still blows my mind and the work that goes into it is VERY real.
Reuben at 4 weeks
My days and nights have been filled with feeds, diaper changes, settling baby, and lots of laughs. I wish I could say that I’ve finally gotten the hang of being a parent but the truth is, every week is a different experience. This is why I decided to turn to technology to help me manage my day.
The app store has a number of great tools for parents to track their baby’s behaviour including sleeps, diaper changes, and feeds. Identifying emerging patterns can help to ease the parenting daily grind in the long run. One such app that I’ve been using is called “Eat, Sleep”. This application allows users to log the length of feeds and sleeps throughout the day. The app also tracks daily, weekly, and monthly averages. From this information I was able to see that our baby usually wakes up at 12am, 3am, and 5am for feeds. I was also able to track the number of diaper changes giving me a good idea of how much we’ll need to budget for baby diaper costs.
The downside of using these apps is that constant updating is required. Sometimes I’ve been too tired to find my phone at 3am to log diaper changes and feeds. For people who are zombies during the witching hour (like myself), this can be a challenge. It really takes commitment to develop an archive of data that can help you better understand your baby’s behaviour.
Parents, have you tried using similar apps? I’d love to hear about your experiences.
Recently my fiance pointed out that a lot of my conversations with him have started with the words “I was on reddit today and saw/learned [insert awesome piece of content here]“. I just can’t help it! As many people on the net know, reddit is an amazing resource for relevant content. Along with some of the most interesting content, the site maintains a sense of community that has been lost in recent years across many social media sites in my opinion. Now I know a number of my friends and colleagues frequent reddit but I keep coming across people who kind of know about the site but just don’t get it. They are why I’m writing this blog.
Most people’s first impression of the website is that it looks outdated and overwhelming. I get it, reddit is not your typical beautifully designed website. But that’s not what it’s about. It’s about the content. I think the best way that I can describe the value of reddit is by giving you an overview of how I use it. Here goes!
For a while, I was not quite sure how to approach reddit so I stuck to the front page, that’s where all the site’s most popular content gets posted across all the sub communities/pages. From here I’d mostly lurk to review the content I was most interested in reading and upvoted or downvoted content based on my opinion of its value. This is a key component to the site. It helps to maintain the integrity of the posted content and rewards community members for good/interesting posts.
Then I decided to venture off and began subscribing to subreddits, niche reddit pages/communities categorised by a specific interest or hobby. There are SO many subreddits that most people are bound to find something that they’re interested in following.
Here’s my list of interests and subreddits I follow:
I also got a chance to participate in the 2013 Reddit Gifts Secret Santa. It’s one of the largest secret santa gift exchanges in the world. It was very satisfying using my internet stalking skills to get my secret santa recipient exactly what he wanted. Still waiting for my gift to arrive *fingers crossed*.
Now I’ve just scratched the surface here but I hope this give you a nice overview of how awesome reddit is. There are more subreddits to discover and one of the best things that I love about reddit is contributing to the community and receiving that positive feedback or response from others.
Have you used reddit? How do you go about using it? Share your experience!
The Rules Have Changed, What Marketers Need to Know About Facebook for 2014
During 2013 Facebook has made some major changes to their newfeed’s algorithm. These changes have cause an overall decline in organic reach for Facebook pages. Companies who’ve build large fan bases on their brand Facebook page have to really begin spending money the reach the majority of fans.
Jump on Mashable (click on the orange link above) to learn more and be prepared in 2014!
This holiday season retailers are working harder than ever to get consumers shopping in their stories, especially online. Recently All Facebook.com reported Toys R Us and Babys R Us’ new e-commerce enhancements that help users to organise boards of items which they can share across several social media sites. Now this is not anything new but the fact that it’s now an important feature on the site shows the companies adaptation to the latest digital technology trends and user behavior.
The new e-commerce enhancements include:
- A feature allowing users to organize the items they would most like to receive on themed boards, much like Amazon’s wish lists
- Improved site navigation.
- Enhanced product detail pages with larger, higher-quality images.
- An Info Center that provides quick access to information on services, shipping, returns, and other topics.
- The Savings Center hub for local weekly ads, current specials, and clearance items.
- A gift finder
- Live chat support
As a Digital Strategist, I’d love to see results generated on the sharing and purchase funnel these enhancements could make. I’m definitely looking forward to seeing what other companies do to optimize the shopping experience further.
It’s that time of year when all the thought leaders of the digital industry begin publishing their predictions on the hottest and newest trends of 2014. Below is a SlideShare from SoDA rounding up their insights including essays, case studies, and much more.
The Ultimate PS4 FAQ Guide is Here
Sony has released a massive FAQ’s list on their blog answering several questions concerning the Playstation 4.
Some good news make made it onto the list is the ability to play used Playstation 4 games. This was a big concern for gamers in this latest next generation console war.
Some bad news for gamers included no support for external hard drives and that it does not support backwards compatibility for PS3, PS2, and PS one games.
More to come soon as we get closer to the release date.
The Facebook Insights Oct 2013
Facebook has made yet another update to their insights platform helping brands to better understand what type of content is most engaging.
Here’s a presentation we’ve put together to help break it down: