YouTube is probably the most popular and familiar video hosting site on the web. It’s no wonder that so many companies and consumers are hosting their videos on the site. YouTube has done a fantastic job of making video hosting easy & accessible. But with the millions upon millions of videos on YouTube, how can you make your video stand out? First off it’s important to have a clear direction on what type of content you are planning on uploading to your channel. This will help you focus on a category such as “Entertainment”, “Education”, How To &, Style” etc.
Broadcast Your Content on YouTube
Overall your video content needs to grab the audiences attention in the first 4 seconds or you will lose them. Start off fun and get to the point. Give them a reason to stick around for the rest. Also you don’t need high production. Just good sounds and good audio.
Be strategic about the title of your video. You want people to click on your video if they happen to see it show up while searching for a specific topic or viewing an other related video. For one of our latest episodes of Just Dance TVwe went with a title that focused on the core content of the video. We also knew it was something that would catch people’s attention, “Ryan Higa, Dominic Sandoval & Victor King DANCE OFF | Just Dance TV EP. 4″.
BEWARE. Make sure your title reflects the content in the video. People HATE being tricked on YouTube & they won’t hesitate to “dislike” your content.
Give your video a good description. Give them a taste of what they will see in the video. It’s also useful to add in links to your other online channels (FB, Twitter, website).
Adding tags to your video is also very important. This will help your video show up when people search specific keywords on YouTube. Use the most relevant terms to your video. The more the better.
Lastly use annotation in you video & ask views to engage. If you want them to “Like” or comment, then ask. For example, if your video is covering a review of Assassins Creed, then try using an annotation asking viewers to “Like this video if you are a fan of Assassins Creed” or “Comment below on which Assassins Creed game is your favorite” etc.
Stay tuned for my next blog on interpreting YouTube insights. How you can analyze your results to make better content.
Got any questions, comments or blog suggestions? Comment on this post with your thoughts.
Renelly AKA Nelly