I felt the need to write a blog about the number 1 rule of online marketing (in my opinion) after seeing a few of my friends break it. That rule is keep it simple. When you are anxious to promote a campaign or a piece of content you want as many people as possible to Like it, Comment it, Tweet it, Share it, Post it, etc. You want it all & you ask for it all. This can cause confusion and can decrease the amount of interactions on your social media channel. The reason it’s actually hurting you is because you are asking your audience to do too many things at once. This creates what we online marketers like to call a “high barrier of entry”. The more you ask people to do at once online, the less likely that they will do it.
Think about the average person that surfs the web. Their attention span is pretty short and they will only take the time to go through several hoops if they are passionate about something or if they are going to get a reward after the fact. The less call to actions or requests you have, the better. The lower the barrier to entry, the more likely it is that they will interact with your content or campaigns.
The moral of this story is, when you are putting something out there just ask your audience to do one thing. “Comment below to give us your opinion” OR “Reply to this tweet telling us why you love social media” etc. This applies to all the social media channels out there. Twitter, Facebook, Google +, and more.
One simple call to action. That’s all.
Got any questions or comments? Let me know! I’d love to hear from you.
Renelly Morel aka Nelly