Taming The Beast: How To Manage All Of Your Social Media Channels

Social Media 101

With so many different social media sites on the net, it’s become challenging for community managers and social media strategists to keep up. How do we maintain a company’s presence across Facebook, Twitter, YouTube, Instagram, Google +, and now Pinterest? I believe it can be done with a strategy, preparation, and using the right tools available to you. Taming The Beast

Having a solid strategy means figuring out what role each of the social network sites you manage for a company will play. Figure out how to communicate your message on each site to ensure that it’s well delivered and genuine.

Also starting with a primary social media site early on is a good way to begin. For instance while at Ubisoft we began the social media marketing plan for Just Dance by focusing mainly on Facebook. We knew our target audience was there and we wanted to build the community there first while of course keeping a presence on Twitter and YouTube. We hosted most of our video content on YouTube and used Twitter as a secondary channel to engage with fans. Once we felt that we had a strong community on Facebook, we then focused on Twitter by running campaigns and eventually moved to YouTube.

Planning ahead weekly is another great way to properly manager your social media sites. When you have a better idea of what is going up and when, it will make things much more manageable. I recommend creating a weekly calendar of what you’re going to post on your social media accounts (even having an idea of what will be posted works). Using excel is ideal for this type of approach. It will save you a lot of time to be prepared.

Leveraging third party management tools is a great way to have your Facebook and Twitter accounts under one roof. Several large companies use paid services (such as Involver and North Social) which allows them to import their Facebook and Twitter accounts, track them with detailed analytics, schedule posts, and reply to consumers for better customer service.

For those who’d prefer a free service Hootsuite is the way to go. Hootsuite allows you to:

  • Manage multiple social profiles
  • Schedule messages and tweets
  • Track brand mentions
  • Analyze social media traffic

There are more best practices but this gives you a great start. All of the above methods can help you organize your social media management to focus on other things such as content creation, building campaigns and reporting.

Got any specific questions on social media management or got tips of your own? Post them in the comments. I’d love to hear them. 🙂

Renelly Morel aka Nelly Morel

3 thoughts on “Taming The Beast: How To Manage All Of Your Social Media Channels”

  1. Thanks for the post! I love the example you provided for Just Dance – shows a better idea of how good marketing works, especially for people that might not be too familiar with how social media campaigns start and progress.

  2. Hi renelly thanks for your blog, im really enjoying reading trhough some of your posts so far. im wondering if you worked doing community management before and how do you deal with needy and attention seeking people on twitter and forums? can you do a post on this thanks! xx

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